As a marketer and fishing enthusiast, it is a great day when I can marry both passions.  As the marketing director of an innovator of outdoor products I admittedly have quite a few of these great days.  Yesterday was one such great day.  Strolling through my blogs listings I came across a great post on the Blog pages of [1] MarketingProfs.com, a wonderful site for marketers.  [2] Ann Handley wrote a post back in August with a great marketing-fly fishing metaphor.  Check it out if you are trying to learn about marketing any product or service or if you want to read a unique prospective on fly fishing.

Wet lines, straight drives, and all the best,

Rick