Much has been written about the affects the internet has had on our every day lives.  For a small or emerging business the internet has become an essential tool in developing an effective marketing strategy.  Recently, OPI has been much more organized in its e-marketing efforts.  We have begun the release of newsworthy information via the press release.  The website has been changed and will continue to have ongoing changes to improve our position in the search engines.  And, you are reading our blog that will continue to promote OPI, sun protection, and fishing – fly, in-shore and off-shore, and even some bass fishing.

The point to all this rambling is we are already seeing results.  This morning I received an email from the folks at MidCurrent.com ([1] http://www.midcurrent.com/news/2006/10/fly_fishing_products_opis_revi.html).  The site provides a tremendous amount of quality information on the sport and passion of fly fishing.  They were kind enough to write about the [2] ReVisor®.  We thank them and I have enjoyed perusing the site.  Needless to say, it has been bookmarked and will become a constant visit. Wet lines, straight drives, and all the best,Rick