A good friend of OPI and the owner of the successful [1] Longer Life Bait company, Todd Rogerson, is on an important trip presenting his product line of top notch bait well pumps, systems, and accessories to the biggest players in the outdoor retail sporting goods business. Todd’s product is awesome. His system can turn just about anything into a live bait well. Longer Life offers pumps that work on a variety of power sources, the pumps are quite (a good thing when fishing), and they can even get wet (another really good feature when fishing).

[2] Longer Life has good distribution through out the US with many of the bait & tackle shops, marinas, and even hardware stores. The product is also in several of the larger regional sporting good retailers. The best thing is that Longer Life thinks of its clients first. Plans for expanding his business into the world of the big box retailer has come with an emphasis on maintaining the high service level his current clients have come to rely on. Todd has it going on and his products will do very well in the big box players he is visiting with this week. We wish him well.

Tight lines and straight drives,

Rick